Question 1

Figure 7-6
-Global companies have five strategies for matching products and their promotion efforts to global markets.According to Figure 7-6 above,"A" refers to which type of strategy?

Accepted Answer

A)   product extension strategy
B)   communication adaptation strategy
C)   product adaptation strategy
D)   dual adaptation strategy
E)   product invention strategyF) A) and B)
G) A) and C)

Question 2

CAFTA-DR is a comprehensive free trade agreement between Costa Rica,the Dominican Republic,El Salvador,Guatemala,Honduras,Nicaragua,and __________.

Accepted Answer

A)   the United States
B)   Panama
C)   Belize
D)   Cuba
E)   MexicoF) C) and D)
G) A) and B)

Question 3

established its company primarily with direct telephone-and Internet-based sales.In terms of Dell's global expansion strategy,which of the following statements is most accurate?

Accepted Answer

A)   Dell will sell its computers in "traveling" stores, consisting of custom-made trailers with solar energy panels that will allow them to reach remote marketplaces.
B)   Dell will partner with each country's largest department stores and sell its computers in the small appliance department.
C)   Dell will issue its own credit card through multinational banks, making it possible for customers who would not normally qualify for credit to do so.
D)   Dell will distribute its products through electronics retailers to reach more buyers quickly.
E)   Dell will maintain the exact same strategies that brought it this far because it sees no reason to "mess with success."F) A) and C)
G) None of the above

Question 4

Competitive advantage for global firms grows out of __________,innovation,and change.

Accepted Answer

A)   product quality
B)   continuous improvement
C)   employment of a multicultural or multinational staff
D)   membership in a formalized trade organization
E)   market researchF) A) and C)
G) C) and D)

Question 5

S.citizens pay $5 billion more annually for shoes and Japanese citizens pay $6 billion more for rice than the actual cost of the products because

Accepted Answer

A)   both countries have suffered major financial crises due a severe trade imbalance.
B)   both countries have imposed tariffs on imported goods to protect their domestic markets.
C)   both countries have imposed limits on the quantity of these goods that can leave their respective domestic markets.
D)   both products are considered essentials and as a result are more heavily taxed.
E)   these products were purchased at a lower price from nations that currently are under governmental sanctions.F) B) and E)
G) C) and D)

Question 6

Recipco and Tradaq are both companies that connect international companies who want to barter the products they make for the products they need without using cash or credit.Recipco and Tradaq assist international companies in making

Accepted Answer

A)   countertrades.
B)   quota exchanges.
C)   trading exchanges.
D)   balances of trade.
E)   WTO trade arrangements.F) None of the above
G) A) and D)

Question 7

so many years ago,many U.S.consumers thought Americans who purchased Japanese-made radios,televisions,and other electronic equipment were behaving not only inappropriately,but also immorally.U.S.consumers who thought buying Japanese products was wrong were exhibiting

Accepted Answer

A)   back translation.
B)   consumer ethnocentrism.
C)   the trade feedback effect.
D)   consumer bias.
E)   cultural ethnocentricity.F) All of the above
G) A) and B)

Question 8

Global competition refers to when

Accepted Answer

A)   a firm produces and markets its products worldwide rather than in its own domestic market.
B)   firms originate, produce, and market their products and services worldwide.
C)   two firms from two different countries compete for market share in a domestic market.
D)   two or more firms from different nations combine their resources to market products globally.
E)   the firm from one nation dominates the market for that product in every other nation.F) A) and C)
G) B) and D)

Question 9

situation where products are bought in a lower-priced country from a manufacturer's authorized reseller,shipped to higher-priced countries,and then sold through unauthorized retailers below the manufacturer's suggested retail price is referred to as __________.

Accepted Answer

A)   the black market
B)   a gray market
C)   dumping
D)   a globalized market
E)   parallel exportingF) B) and C)
G) A) and E)

Question 10

largest,but poorest socioeconomic group of people in the world,is often referred to as being at the

Accepted Answer

A)   bottom of the pyramid.
B)   pivot point of economic growth.
C)   focal point of economic change.
D)   bottom of the economic pool.
E)   edge of global evolution.F) B) and E)
G) A) and B)

Question 11

New York carwash owner wanted to open a carwash in Quebec,Canada.He hired a U.S.translator to create signage for the new venture and to design some simple advertising.It was not until the business was opened that he learned that he should have used __________.His French signs actually said "car bath" instead of "car wash."

Accepted Answer

A)   Unispeak
B)   back translation
C)   semiotics
D)   semantic symbolism
E)   linguistic exchangeF) A) and B)
G) A) and C)

Question 12

Which of the following statements about world trade flows is most accurate?

Accepted Answer

A)   The United States is tied with China and Japan as the world's leaders in exports.
B)   The U.S. percentage share of world exports has shifted upwards over the past 30 years.
C)   The United States has maintained a steady percentage share of world imports.
D)   The relative position of the United States as a supplier to the world has diminished despite an absolute growth in exports.
E)   The United States' relative role as an exporter has decreased in areas of aerospace, chemical, pharmaceutical, and information technology industries within the past five years.F) C) and D)
G) C) and E)

Question 13

Consumer groups living in many countries or regions of the world that have similar needs or seek similar features and benefits from products or services are referred to as

Accepted Answer

A)   transnational consumers.
B)   meganational consumers.
C)   international consumers.
D)   multinational consumers.
E)   global consumers.F) A) and C)
G) None of the above

Question 14

trade feedback effect is one argument for

Accepted Answer

A)   decreasing a nation's exports.
B)   free trade agreements.
C)   increased tariffs and quotas.
D)   international trade associations.
E)   decreasing a nation's imports.F) B) and D)
G) A) and C)

Question 15

Which of the following statements about world trade flows is most accurate?

Accepted Answer

A)   The United States is the world leader in terms of GDP (gross domestic product) .
B)   The relative position of the United States as a supplier to the world has increased because of an absolute growth in exports.
C)   The United States is running a continuing trade surplus because it has the world's largest gross domestic product.
D)   The United States' relative role as an exporter has decreased in the area of aerospace during the past five years.
E)   During the past 30 years, the relative position of the United States in terms of GDP has remained stable despite the fact that actual value of products and services has increased.F) A) and E)
G) All of the above

Question 16

practice where a translated word or phrase is retranslated into the original language by a different interpreter to catch errors is referred to as

Accepted Answer

A)   locution.
B)   heuristics.
C)   transliteration.
D)   back translation.
E)   cross-cultural paraphrasing.F) C) and E)
G) C) and D)

Question 17

Parthenon Photo
-Semiotics refers to

Accepted Answer

A)   a field of study in marketing linguistics that identifies the connotative meanings behind words in order to create the most effective product or brand names.
B)   a field of study in marketing linguistics that identifies the connotative meanings behind words in order to create the most effective advertising messages.
C)   a field of study that examines the correspondence between symbols and their role in the assignment of meaning for people.
D)   a field of linguistics that translates words into internationally recognized symbols to help companies carry their product message across international boundaries.
E)   the combination of a symbol from one language and the verbal message from another in order for companies to standardize their brand across international boundaries.F) A) and B)
G) A) and E)

Question 18

Contract manufacturing refers to

Accepted Answer

A)   offering the right to a trademark, patent, trade secret, or similarly valued items of intellectual property in return for a royalty or fee.
B)   contracting with a foreign firm to manufacture products according to stated specifications.
C)   contracting between a foreign country and a local firm to invest together to create a local business.
D)   having a company handle its own exports directly, without intermediaries.
E)   exporting through an intermediary, which has the knowledge and means to succeed in selling a firm's product abroad.F) A) and B)
G) B) and D)

Exam 7: Understanding and Reaching Global Consumers and Markets

Contract manufacturing refers to

Correct Answer
verified

CAFTA-DR is a comprehensive free trade agreement between Costa Rica,the Dominican Republic,El Salvador,Guatemala,Honduras,Nicaragua,and __________.

Correct Answer
verified

largest,but poorest socioeconomic group of people in the world,is often referred to as being at the

Correct Answer
verified

Consumer groups living in many countries or regions of the world that have similar needs or seek similar features and benefits from products or services are referred to as

Correct Answer
verified

established its company primarily with direct telephone-and Internet-based sales.In terms of Dell's global expansion strategy,which of the following statements is most accurate?

Correct Answer
verified

Which of the following statements about world trade flows is most accurate?

Correct Answer
verified

trade feedback effect is one argument for

Correct Answer
verified

so many years ago,many U.S.consumers thought Americans who purchased Japanese-made radios,televisions,and other electronic equipment were behaving not only inappropriately,but also immorally.U.S.consumers who thought buying Japanese products was wrong were exhibiting

Correct Answer
verified

Which of the following statements about world trade flows is most accurate?

Correct Answer
verified

Figure 7-6 -Global companies have five strategies for matching products and their promotion efforts to global markets.According to Figure 7-6 above,"A" refers to which type of strategy?

Correct Answer
verified

Correct Answer
verified

Global competition refers to when

Correct Answer
verified

situation where products are bought in a lower-priced country from a manufacturer's authorized reseller,shipped to higher-priced countries,and then sold through unauthorized retailers below the manufacturer's suggested retail price is referred to as __________.

Correct Answer
verified

S.citizens pay $5 billion more annually for shoes and Japanese citizens pay $6 billion more for rice than the actual cost of the products because

Correct Answer
verified

practice where a translated word or phrase is retranslated into the original language by a different interpreter to catch errors is referred to as

Correct Answer
verified

Competitive advantage for global firms grows out of __________,innovation,and change.

Correct Answer
verified

Recipco and Tradaq are both companies that connect international companies who want to barter the products they make for the products they need without using cash or credit.Recipco and Tradaq assist international companies in making

Correct Answer
verified

Parthenon Photo -Semiotics refers to

Correct Answer
verified

Exam 7: Understanding and Reaching Global Consumers and Markets

Contract manufacturing refers to

Correct AnswerverifiedShow Answer

CAFTA-DR is a comprehensive free trade agreement between Costa Rica,the Dominican Republic,El Salvador,Guatemala,Honduras,Nicaragua,and __________.

Correct AnswerverifiedShow Answer

largest,but poorest socioeconomic group of people in the world,is often referred to as being at the

Correct AnswerverifiedShow Answer

Consumer groups living in many countries or regions of the world that have similar needs or seek similar features and benefits from products or services are referred to as

Correct AnswerverifiedShow Answer

established its company primarily with direct telephone-and Internet-based sales.In terms of Dell's global expansion strategy,which of the following statements is most accurate?

Correct AnswerverifiedShow Answer

Which of the following statements about world trade flows is most accurate?

Correct AnswerverifiedShow Answer

trade feedback effect is one argument for

Correct AnswerverifiedShow Answer

so many years ago,many U.S.consumers thought Americans who purchased Japanese-made radios,televisions,and other electronic equipment were behaving not only inappropriately,but also immorally.U.S.consumers who thought buying Japanese products was wrong were exhibiting

Correct AnswerverifiedShow Answer

Which of the following statements about world trade flows is most accurate?

Correct AnswerverifiedShow Answer

Figure 7-6 -Global companies have five strategies for matching products and their promotion efforts to global markets.According to Figure 7-6 above,"A" refers to which type of strategy?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Global competition refers to when

Correct AnswerverifiedShow Answer

situation where products are bought in a lower-priced country from a manufacturer's authorized reseller,shipped to higher-priced countries,and then sold through unauthorized retailers below the manufacturer's suggested retail price is referred to as __________.

Correct AnswerverifiedShow Answer

S.citizens pay $5 billion more annually for shoes and Japanese citizens pay $6 billion more for rice than the actual cost of the products because

Correct AnswerverifiedShow Answer

practice where a translated word or phrase is retranslated into the original language by a different interpreter to catch errors is referred to as

Correct AnswerverifiedShow Answer

Competitive advantage for global firms grows out of __________,innovation,and change.

Correct AnswerverifiedShow Answer

Recipco and Tradaq are both companies that connect international companies who want to barter the products they make for the products they need without using cash or credit.Recipco and Tradaq assist international companies in making

Correct AnswerverifiedShow Answer

Parthenon Photo -Semiotics refers to

Correct AnswerverifiedShow Answer

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