Question 1

Product mix refers to

Accepted Answer

A)  all of the different product lines offered by a company.
B)  a product and all complementary counterparts of that product that are used to create that greatest customer value.
C)  all products and product substitutions within an industry specified by a unique SIC code.
D)  a group of products that are closely related because they satisfy a class of needs, are used together, are sold to the same customer group, are distributed through the same types of outlets, or fall within a given price range.
E)  a product, all its predecessors, and future models of that product, created from the same basic prototype.F) All of the above
G) A) and B)

Question 2

In terms of brand loyalty, consumers are very brand loyal and will not accept substitutes for which type of goods?

Accepted Answer

A)  shopping product
B)  convenience products
C)  specialty products
D)  unsought products
E)  servicesF) C) and E)
G) B) and C)

Question 3

FIGURE 10-5 
-When Heinz changed its ketchup bottle (see Figure 10-5 above) , in terms of its effect on consumption, what degree of learning was required by the consumer?

Accepted Answer

A)  continuous innovation
B)  discontinuous innovation
C)  dynamically continuous innovation
D)  spontaneous innovation
E)  simultaneous innovationF) C) and E)
G) D) and E)

Question 4

Leona hates carrying a camera with her on vacations.If she only knew of the existence of the ½" thick Logitech Pocket Digital camera, which easily fits in any pocket! For Leona, the Logitech camera is a(n)

Accepted Answer

A)  shopping product.
B)  convenience product.
C)  specialty product.
D)  unsought product.
E)  business product.F) A) and E)
G) A) and C)

Question 5

A __________ is the marketing term for a good, service, or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers' needs and is received in exchange for money or something else of value.

Accepted Answer

A)  process
B)  market decision
C)  market factor
D)  utility bundle
E)  productF) A) and B)
G) B) and E)

Question 6

The goods-services continuum is

Accepted Answer

A)  the points along the customer contact audit.
B)  the channel from service concept to service provider, to ultimate consumer.
C)  a concept that says that a service is inseparable from the service provider.
D)  a range of tangible to intangible or goods-dominant to services-dominant offerings.
E)  the range of organizations from nonprofit to for-profit.F) A) and B)
G) B) and C)

Question 7

The emphasis of a marketing strategy for a dynamically continuous innovation would include

Accepted Answer

A)  advertising to generate awareness.
B)  obtaining widespread distribution.
C)  advertising to explain product benefits and proper use.
D)  setting the price low.
E)  advertising to remind consumers.F) B) and E)
G) A) and B)

Question 8

In marketing, maintenance, repair, and legal services are considered to

Accepted Answer

A)  installations.
B)  accessory equipment.
C)  supplies.
D)  industrial services.
E)  component parts.F) A) and E)
G) A) and D)

Question 9

The stage of the new-product process that turns an idea on paper into a prototype is referred to as __________.

Accepted Answer

A)  idea generation
B)  screening and evaluation
C)  business analysis
D)  development
E)  commercializationF) A) and E)
G) C) and E)

Question 10

One reason products fail is that although most major corporations use a formal decision making process, occasionally they will "skip" a step or stage (with disastrous results) .This is why many firms have a __________ to ensure that one step is completed before the next begins.

Accepted Answer

A)  litmus test
B)  gate
C)  trial
D)  mock jury
E)  panel of judgesF) A) and D)
G) A) and C)

Exam 10: Developing New Products and Services

The stage of the new-product process that turns an idea on paper into a prototype is referred to as __________.

Correct Answer
verified

One reason products fail is that although most major corporations use a formal decision making process, occasionally they will "skip" a step or stage (with disastrous results) .This is why many firms have a __________ to ensure that one step is completed before the next begins.

Correct Answer
verified

The goods-services continuum is

Correct Answer
verified

A __________ is the marketing term for a good, service, or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers' needs and is received in exchange for money or something else of value.

Correct Answer
verified

Product mix refers to

Correct Answer
verified

Leona hates carrying a camera with her on vacations.If she only knew of the existence of the ½" thick Logitech Pocket Digital camera, which easily fits in any pocket! For Leona, the Logitech camera is a(n)

Correct Answer
verified

In marketing, maintenance, repair, and legal services are considered to

Correct Answer
verified

In terms of brand loyalty, consumers are very brand loyal and will not accept substitutes for which type of goods?

Correct Answer
verified

The emphasis of a marketing strategy for a dynamically continuous innovation would include

Correct Answer
verified

FIGURE 10-5 -When Heinz changed its ketchup bottle (see Figure 10-5 above) , in terms of its effect on consumption, what degree of learning was required by the consumer?

Correct Answer
verified

Exam 10: Developing New Products and Services

The stage of the new-product process that turns an idea on paper into a prototype is referred to as __________.

Correct AnswerverifiedShow Answer

One reason products fail is that although most major corporations use a formal decision making process, occasionally they will "skip" a step or stage (with disastrous results) .This is why many firms have a __________ to ensure that one step is completed before the next begins.

Correct AnswerverifiedShow Answer

The goods-services continuum is

Correct AnswerverifiedShow Answer

A __________ is the marketing term for a good, service, or idea consisting of a bundle of tangible and intangible attributes that satisfies consumers' needs and is received in exchange for money or something else of value.

Correct AnswerverifiedShow Answer

Product mix refers to

Correct AnswerverifiedShow Answer

Leona hates carrying a camera with her on vacations.If she only knew of the existence of the ½" thick Logitech Pocket Digital camera, which easily fits in any pocket! For Leona, the Logitech camera is a(n)

Correct AnswerverifiedShow Answer

In marketing, maintenance, repair, and legal services are considered to

Correct AnswerverifiedShow Answer

In terms of brand loyalty, consumers are very brand loyal and will not accept substitutes for which type of goods?

Correct AnswerverifiedShow Answer

The emphasis of a marketing strategy for a dynamically continuous innovation would include

Correct AnswerverifiedShow Answer

FIGURE 10-5 -When Heinz changed its ketchup bottle (see Figure 10-5 above) , in terms of its effect on consumption, what degree of learning was required by the consumer?

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified