Question 1

Which of the following communication strategies relies primarily on personal selling rather than mass media advertising?

Accepted Answer

A)  Visual merchandising
B)  Pull strategy
C)  Push strategy
D)  Copy testing
E)  Standardized advertisingF) A) and D)
G) C) and D)

Question 2

Which of the following is a consequence of tight cross-functional integration between research and development (R&D) , production, and marketing?

Accepted Answer

A)  Maximizing the time to market a product
B)  Letting R&D dictate terms to marketing and production
C)  Keeping development costs in check
D)  Ensuring that product development projects are driven by organizational needs
E)  Increasing selling costs and maximizing profitsF) A) and E)
G) A) and D)

Question 3

What kind of demand is seen when a small change in price produces a large change in demand?

Accepted Answer

A)  Elastic
B)  Inelastic
C)  Relative
D)  Rigid
E)  DynamicF) B) and E)
G) None of the above

Question 4

In the context of barriers to international communication, which term refers to the amount of other messages competing for a potential consumer's attention?

Accepted Answer

A)  Alternative signals
B)  Source effects
C)  Noise
D)  Channel effects
E)  Country of origin effectsF) D) and E)
G) None of the above

Question 5

A disadvantage of standardized advertising is that it increases the costs of value creation by spreading the fixed costs of developing the advertisements over many countries.

Accepted Answer

A) True 
 B)False

Question 6

A firm's ability to use a pull marketing strategy is limited in some countries by media availability.

Accepted Answer

A) True 
 B)False

Question 7

Which of the following is true of the barriers to international communication?

Accepted Answer

A)  Noise tends to increase the probability of effective communication.
B)  Source effects can be beneficial for an international business when potential consumers in a target country have a bias against foreign firms.
C)  Many international businesses try to promote positive source effects by deemphasizing their foreign origins.
D)  Fewer firms vie for the attention of prospective customers in developing countries, thus the noise level is lower.
E)  Research suggests that a consumer may use country of origin as a cue when evaluating a product, particularly if he or she has detailed knowledge of the product.F) C) and D)
G) B) and D)

Question 8

Which kind of distribution channel is difficult for outsiders to access?

Accepted Answer

A)  Exclusive
B)  Intensive
C)  Selective
D)  Concentrated
E)  FragmentedF) C) and D)
G) A) and D)

Question 9

Which of the following is a statement made by Theodore Levitt about the globalization of world markets?

Accepted Answer

A)  Capitalism is the force that drives the world toward a converging commonality.
B)  Global corporations consider the world to consist of distinct and unique entities.
C)  Accustomed differences in national or regional preferences are becoming more significant.
D)  Multinational corporations are in danger of losing out to small businesses.
E)  Global markets for standardized consumer products have emerged on a large scale of magnitude.F) A) and B)
G) A) and C)

Question 10

Which of the following is a characteristic of fragmented retail systems?

Accepted Answer

A)  Long channels of distribution
B)  Single-layer distribution systems
C)  Lower sales call to sales order ratio
D)  Relatively smaller sales force compared to concentrated retail systems
E)  Promotion of direct interaction between retailers and firmsF) B) and D)
G) A) and D)

Question 11

Which of the following is true of market segmentation?

Accepted Answer

A)  An important market segment in a foreign country always has a parallel in a firm's home country.
B)  Markets can be segmented only on the basis of geography and demography.
C)  The structure of market segments is quite similar across various countries.
D)  Since market segments are similar across various countries, firms can pursue a global marketing strategy without varying the marketing mix.
E)  For a segment to transcend national borders, consumers in that segment must have some compelling similarities along important dimensions.F) A) and D)
G) All of the above

Question 12

Describe how source and country of origin effects affect the effectiveness of a firm's international communication.

Accepted Answer

Source effects occur when the receiver o...

Question 13

Which of the following has resulted in a dramatic shortening of product life cycles?

Accepted Answer

A)  Acceleration of the pace of technological change
B)  Lack of domestic competition
C)  Affluence of customers
D)  An increase in the number of educated consumers
E)  Removal of trade barriersF) A) and B)
G) B) and D)

Question 14

Which of the following marketing strategies relies on access to advertising media?

Accepted Answer

A)  Personal selling
B)  Direct selling
C)  Push strategy
D)  Pull strategy
E)  Copy testingF) B) and D)
G) A) and C)

Question 15

Which of the following is true of price discrimination as a part of international pricing strategy?

Accepted Answer

A)  The more competitors there are, the lesser consumers' bargaining power will be.
B)  The more competitors there are, the less likely consumers will be to buy from the firm that charges the lowest price.
C)  A firm may charge a higher price for its product in a country where competition is limited than in one where competition is intense.
D)  Many competitors cause low elasticity of demand.
E)  If a firm raises its prices above those of its competitors, consumers will refuse to switch to the competitors' products.F) A) and E)
G) A) and D)

Question 16

Which of the following refers to the use of price as a competitive weapon to drive weaker competitors out of a national market?

Accepted Answer

A)  Multipoint pricing
B)  Predatory pricing
C)  Leader pricing
D)  Price discrimination
E)  Price skimmingF) A) and C)
G) A) and E)

Question 17

Describe the differences between distribution systems of various countries in terms of channel quality.

Accepted Answer

Channel quality refers to the expertise,...

Question 18

There is generally a critical link among channel length, the final selling price, and the firm's profit margin because each intermediary in a channel adds its own markup to the products.

Accepted Answer

A) True 
 B)False

Question 19

When are source effects damaging for an international business?

Accepted Answer

A)  When promotional messages are used to stress the positive performance attributes of its product
B)  When fewer firms compete for the attention of prospective customers in developing countries
C)  When the firm's marketing strategy emphasizes personal selling rather than mass media advertising
D)  When potential consumers in a target country have a bias against foreign firms
E)  When international businesses deemphasize their foreign originsF) A) and B)
G) A) and C)

Question 20

Many international businesses try to counter negative source effects by deemphasizing their foreign origins.

Accepted Answer

A) True 
 B)False

Exam 16: Global Marketing and Rd

Describe how source and country of origin effects affect the effectiveness of a firm's international communication.

Correct AnswerverifiedSource effects occur when the receiver o...View AnswerShow Answer

A disadvantage of standardized advertising is that it increases the costs of value creation by spreading the fixed costs of developing the advertisements over many countries.

Correct AnswerverifiedShow Answer

Describe the differences between distribution systems of various countries in terms of channel quality.

Correct AnswerverifiedChannel quality refers to the expertise,...View AnswerShow Answer

Which of the following is true of market segmentation?

Correct AnswerverifiedShow Answer

A firm's ability to use a pull marketing strategy is limited in some countries by media availability.

Correct AnswerverifiedShow Answer

Which of the following is a statement made by Theodore Levitt about the globalization of world markets?

Correct AnswerverifiedShow Answer

When are source effects damaging for an international business?

Correct AnswerverifiedShow Answer

Which of the following is true of price discrimination as a part of international pricing strategy?

Correct AnswerverifiedShow Answer

In the context of barriers to international communication, which term refers to the amount of other messages competing for a potential consumer's attention?

Correct AnswerverifiedShow Answer

Which of the following is a characteristic of fragmented retail systems?

Correct AnswerverifiedShow Answer

What kind of demand is seen when a small change in price produces a large change in demand?

Correct AnswerverifiedShow Answer

Many international businesses try to counter negative source effects by deemphasizing their foreign origins.

Correct AnswerverifiedShow Answer

Which of the following marketing strategies relies on access to advertising media?

Correct AnswerverifiedShow Answer

Which kind of distribution channel is difficult for outsiders to access?

Correct AnswerverifiedShow Answer

Which of the following is a consequence of tight cross-functional integration between research and development (R&D) , production, and marketing?

Correct AnswerverifiedShow Answer

Which of the following refers to the use of price as a competitive weapon to drive weaker competitors out of a national market?

Correct AnswerverifiedShow Answer

Which of the following communication strategies relies primarily on personal selling rather than mass media advertising?

Correct AnswerverifiedShow Answer

Which of the following has resulted in a dramatic shortening of product life cycles?

Correct AnswerverifiedShow Answer

There is generally a critical link among channel length, the final selling price, and the firm's profit margin because each intermediary in a channel adds its own markup to the products.

Correct AnswerverifiedShow Answer

Which of the following is true of the barriers to international communication?

Correct AnswerverifiedShow Answer

Correct Answer
verified
Source effects occur when the receiver o...
View Answer

Correct Answer
verified

Correct Answer
verified
Channel quality refers to the expertise,...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified