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If the price of Brand A is transformed to a value of 100 and Brand B's value is 75,indicating its price is 25 percent lower than Brand A's price,100 and 75 represent _____.


A) nominal rankings
B) bivariate statistics
C) p-values
D) index numbers

E) C) and D)
F) B) and D)

Correct Answer

verifed

verified

Combining the data from adjacent categories of a Likert-scale item is a common form of data transformation.

A) True
B) False

Correct Answer

verifed

verified

The _____ is the number of respondents or observations used as a basis for computing percentages.

Correct Answer

verifed

verified

Assigning numbers to edited data is known as _____.

Correct Answer

verifed

verified

A category split means respondents below the observed median go into one category and respondents above the median go into another.

A) True
B) False

Correct Answer

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verified

When a third variable inserted into the analysis changes the results when two other variables were studied previously,this third variable is called a moderator variable.

A) True
B) False

Correct Answer

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verified

An analysis of the cross-tabulations for each level of a variable as it applies to sub-groups of the sample is known as ______ analysis.

Correct Answer

verifed

verified

A researcher interested in a data matrix that displays the frequency of some combination of possible responses to multiple variables should construct a _____.


A) perceptual map
B) contingency table
C) regression equation
D) marginal table

E) B) and C)
F) A) and C)

Correct Answer

verifed

verified

The term p-value stands for power-value.

A) True
B) False

Correct Answer

verifed

verified

Which of the following is an alternative to dummy coding using the values of -1 and +1 to represent two categories of responses?


A) reverse coding
B) inverse coding
C) effects coding
D) verified coding

E) None of the above
F) All of the above

Correct Answer

verifed

verified

The t-test is most appropriate for small samples (e.g.,smaller than 30).

A) True
B) False

Correct Answer

verifed

verified

_____ analysis is the elementary transformation of data in a way that describes the basic characteristics such as central tendency,distribution,and variability.

Correct Answer

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verified

Which type of statistical analysis test hypotheses involves only one variable?


A) primary statistical analysis
B) bivariate statistical analysis
C) univariate statistical analysis
D) monovariate statistical analysis

E) A) and B)
F) A) and C)

Correct Answer

verifed

verified

Index numbers allow researchers to track a variable's value over time and compare a variable with other variables.

A) True
B) False

Correct Answer

verifed

verified

All of the following are examples of descriptive statistics EXCEPT _____.


A) p-value
B) average
C) range
D) standard deviation

E) All of the above
F) None of the above

Correct Answer

verifed

verified

Coding is the process of assigning a numerical score or other character symbol to previously edited data.

A) True
B) False

Correct Answer

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verified

The orderly arrangement of data into a table is known as ______.

Correct Answer

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verified

An analysis of the basic cross-tabulation for each level of a variable not previously considered,such as subgroups of the sample,is referred to as _____.


A) group analysis
B) cluster analysis
C) ANOVA
D) elaboration analysis

E) A) and C)
F) C) and D)

Correct Answer

verifed

verified

A contingency table is a data matrix that displays the frequency of some combination of possible responses to multiple variables.

A) True
B) False

Correct Answer

verifed

verified

The type of statistical analysis that deals with a hypothesis about a single variable (e.g.market share)is called ______ statistical analysis.

Correct Answer

verifed

verified

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