Question 1

The percentage of active customers on a database is an example of

Accepted Answer

A)  Conversion rate KPI
B)  Hurdle rate KPI
C)  Business value KPI
D)  Brand favourability KPI
E)  Purchase intent KPIF) A) and D)
G) None of the above

Question 2

A plan defining the purpose, type and frequency of communications

Accepted Answer

A)  Contact strategy
B)  Content strategy
C)  SEO strategy
D)  IA strategy
E)  Consistency strategyF) All of the above
G) A) and E) A

Question 3

RFM stands for Recency, Frequency and Monetary value

Accepted Answer

A) True 
 B)False

Question 4

Permission marketing refers to the process of achieving opt-in

Accepted Answer

A) True 
 B)False  False

Question 5

Trigger-based email types

Accepted Answer

A)  Welcome
B)  Newsletter
C)  Campaign for social media
D)  Abandoned based email
E)  ReactivationF) A) and C)
G) All of the above A

Exam 8: E-CRM

The percentage of active customers on a database is an example of

Correct Answer
verified

A plan defining the purpose, type and frequency of communications

Correct Answer
verified
A

RFM stands for Recency, Frequency and Monetary value

Correct Answer
verified

Permission marketing refers to the process of achieving opt-in

Correct Answer
verified
False

Trigger-based email types

Correct Answer
verified
A

Exam 8: E-CRM

The percentage of active customers on a database is an example of

Correct AnswerverifiedShow Answer

A plan defining the purpose, type and frequency of communications

Correct AnswerverifiedA

RFM stands for Recency, Frequency and Monetary value

Correct AnswerverifiedShow Answer

Permission marketing refers to the process of achieving opt-in

Correct AnswerverifiedFalse

Trigger-based email types

Correct AnswerverifiedA

Correct Answer
verified

Correct Answer
verified
A

Correct Answer
verified

Correct Answer
verified
False

Correct Answer
verified
A