Question 1

Promotion activities increase substantially when a product begins to enter the decline stage.

Accepted Answer

A) True 
 B)False

Question 2

The two major distribution channels are ________.

Accepted Answer

A)   selling and advertising
B)   production scheduling and inventory control
C)   branding and customer service
D)   direct and marketing intermediaryE) A) and C)
F) A) and B)

Question 3

The major goal of logistics management is to improve the speed at which goods,services,and information flow through the supply chain.

Accepted Answer

A) True 
 B)False

Question 4

American Express is an effective brand name because it ________.

Accepted Answer

A)   is easy to pronounce,recognize,and remember
B)   is trademarked
C)   accurately describes the product
D)   has been around for decadesE) A) and B)
F) B) and C)

Question 5

Speed is the major contributor to cost.

Accepted Answer

A) True 
 B)False

Question 6

Logistics is the process of coordinating the flow of goods,services,and information among all members of the supply chain.

Accepted Answer

A) True 
 B)False

Question 7

Which of the following approach is used by computer manufacturers such as Compaq and Hewlett-Packard?

Accepted Answer

A)   Intensive distribution
B)   Selective distribution
C)   Exclusive distribution
D)   Scrambled distributionE) B) and C)
F) None of the above

Question 8

Price decreases become common during a product's mature stage.

Accepted Answer

A) True 
 B)False

Question 9

Marketers who ship products to other countries are required to comply with labelling requirements in those nations.

Accepted Answer

A) True 
 B)False

Question 10

Most products experience the fastest sales growth during their introductory stages.

Accepted Answer

A) True 
 B)False

Question 11

Sales offices typically do not store or warehouse any inventory.

Accepted Answer

A) True 
 B)False

Question 12

A brand may be a name,term,sign,symbol,or design used to identify a product.

Accepted Answer

A) True 
 B)False

Question 13

Since potential customers are unaware of a product during its introductory stage,initial promotion concentrates on ________.

Accepted Answer

A)   informing the market about the item and explaining its features,uses,and benefits
B)   reducing the size of an available market through selective advertising
C)   word-of-mouth referrals
D)   communicating new uses for the productE) C) and D)
F) A) and D)

Question 14

Vending machines are an example of automatic merchandising.

Accepted Answer

A) True 
 B)False

Question 15

A combination of product lines represents a company's ________.

Accepted Answer

A)   product mix
B)   product cluster
C)   product lifecycle
D)   distribution strategyE) None of the above
F) A) and D)

Question 16

Furniture arriving from Denmark to Canada would most likely be shipped via water transportation.

Accepted Answer

A) True 
 B)False

Question 17

In a process called ________,products pass through a series of stages from their initial appearance to their decline.

Accepted Answer

A)   wheel of retailing
B)   promotional cycle
C)   pricing cycle
D)   product life cycleE) C) and D)
F) B) and C)

Question 18

Deshauna is assessing a new product's potential sales and competitive strengths and will obtain initial consumer reaction before the product is sold.Deshauna is in what stage of product development?

Accepted Answer

A)   Screening
B)   Test marketing
C)   Commercialization
D)   Concept development and business analysisE) A) and B)
F) A) and C)

Question 19

The Pampered Chef sells gourmet cooking supplies to consumers through the use of cooking parties at the homes of its salespeople.The Pampered Chef is a ________ retailer and uses ________.

Accepted Answer

A)   non-store;direct-response retailing
B)   non-store;direct selling
C)   store;direct-response retailing
D)   store;direct sellingE) A) and B)
F) C) and D)

Question 20

The most common market coverage for low-priced convenience items is intensive distribution.

Accepted Answer

A) True 
 B)False

Exam 12: Product and Distribution Strategies

Logistics is the process of coordinating the flow of goods,services,and information among all members of the supply chain.

Correct AnswerverifiedShow Answer

The two major distribution channels are ________.

Correct AnswerverifiedShow Answer

Deshauna is assessing a new product's potential sales and competitive strengths and will obtain initial consumer reaction before the product is sold.Deshauna is in what stage of product development?

Correct AnswerverifiedShow Answer

Speed is the major contributor to cost.

Correct AnswerverifiedShow Answer

In a process called ________,products pass through a series of stages from their initial appearance to their decline.

Correct AnswerverifiedShow Answer

Which of the following approach is used by computer manufacturers such as Compaq and Hewlett-Packard?

Correct AnswerverifiedShow Answer

Marketers who ship products to other countries are required to comply with labelling requirements in those nations.

Correct AnswerverifiedShow Answer

Promotion activities increase substantially when a product begins to enter the decline stage.

Correct AnswerverifiedShow Answer

Furniture arriving from Denmark to Canada would most likely be shipped via water transportation.

Correct AnswerverifiedShow Answer

A brand may be a name,term,sign,symbol,or design used to identify a product.

Correct AnswerverifiedShow Answer

Price decreases become common during a product's mature stage.

Correct AnswerverifiedShow Answer

Vending machines are an example of automatic merchandising.

Correct AnswerverifiedShow Answer

Since potential customers are unaware of a product during its introductory stage,initial promotion concentrates on ________.

Correct AnswerverifiedShow Answer

American Express is an effective brand name because it ________.

Correct AnswerverifiedShow Answer

The most common market coverage for low-priced convenience items is intensive distribution.

Correct AnswerverifiedShow Answer

The major goal of logistics management is to improve the speed at which goods,services,and information flow through the supply chain.

Correct AnswerverifiedShow Answer

A combination of product lines represents a company's ________.

Correct AnswerverifiedShow Answer

The Pampered Chef sells gourmet cooking supplies to consumers through the use of cooking parties at the homes of its salespeople.The Pampered Chef is a ________ retailer and uses ________.

Correct AnswerverifiedShow Answer

Most products experience the fastest sales growth during their introductory stages.

Correct AnswerverifiedShow Answer

Sales offices typically do not store or warehouse any inventory.

Correct AnswerverifiedShow Answer

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The Pampered Chef sells gourmet cooking supplies to consumers through the use of cooking parties at the homes of its salespeople.The Pampered Chef is a retailer and uses .

Correct Answer
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